According to a recent research, we generate up to 1.5 billion units of content every day. This information includes more than 150 million tweets and 2 million video uploads each day. In this huge rain forest of internet content, the fact that your content will get lost and ignored by your targeted audience is almost undeniable.
Therefore, it’s necessary to have an innovative marketing strategy like infographics to grab the attention of your targeted users. An infographic is a visualization tool that uses attractive graphics to deliver information in a presentable manner. With visual tools and innovative design elements, infographics will not only provide information, but also give an awesome visual experience.
If you want to improve on content marketing by using infographics, the following points will help you out.
1. Choose the right topic.
The most important point to consider before designing an infographic is, it should never act as a tout for your company since people can get distracted if your design contains mostly the advertisement of your company. You should think of confronting some interesting issues and hot topics in your company that can create exciting content.
Instead of promoting yourself, you must target on delivering genuine value to people. By researching Twitter hashtags, Google trends, and RSS aggregators, you must find the right topic that people will love to see captured in a spectacular infographic You could even create an infographic with organization chart software.
2. Perform adequate research for the infographic.
An infographic must be both conspicuous and reliable, because no matter how beautiful it looks, you must provide accurate data and statistics.
While researching data, you must use reputable sources that provide accurate information. The sources might be infographics themselves designed by other companies. Such infographics usually contain reference links at the bottom. You can ensure that they are airtight by going through the links.
You may include quotes from famous people and specialists to prove your argument. You can also add some interesting facts to give some graceful entertainment for target readers.
3. Create content that people actually want.
Your infographic must provide information that people are expecting. Use it as a way to teach something. It should solve their problems. You must add value. The most prominent way to do all of this is to consider your infographic as a product.
People often want content that inspires them to action, that reminds them of the forgotten basics, that has unexpected twists, and that confirms as well as challenges their assumptions. People what content that educates with entertainment.
Make your infographics enjoyable so people will be more likely to read all the contents and learn something. They might share it too. Who knows?
4. Add an embedded code.
To make your infographic spread, you must let people know that they can use it without violating copyright laws. The best way to do this is including embedded code underneath your infographic.
The code is simply a block of JavaScript. Users can drop this JavaScript code onto their blog. The browser will convert the code to the infographic that the code represents.
While writing embed code, you should consider your own server to show the infographic and you must include a link back to your original post. This will make your content more accessible.
5. The design must be attractive.
You should always regard infographic as a visual medium rather than a text medium. Considering this, the driving point of an infographic, without doubt, is its design. The design must be impressive enough to attract customers.
As colors are the most influential part that can create an impact on the emotional state of the readers, choosing colors is an integral part of design. You must be sensitive towards use of different colors for text, images, and background.
Use of various pie charts, stats in percentage, and text on small bullet points are the keys towards attractive design of infographics.
6. Promote your infographic.
You can extend the reach of your design by submitting it to various infographic sites. There are numerous infographic sites like Visual.ly, Daily Infographic, Cool Infographics, and Infographics Archives that will host your infographic without hesitation.
Another way to promote your work is to have a plan to share it on social media. The plan should match different networks and their optimal times. There are better times to share them on Facebook, when you will get more clicks.
You can also use your personal network by requesting your colleagues who have a larger reach to share your infographic. This will expose your work to a larger mass and expand your audience.
7. Find infographics for re-use.
If you find it difficult to design your own infographic and you cannot afford great designers then there is a way you can still consider using infographic in your content. There are lots of sites that provide you with wide varieties of infographics designed by professionals.
You can browse these sites and search through their archives with keywords to find the appropriate one. For example: If your content is about football you can use keyword such as ‘football infographics’ and select the best among the results. To add them to your content, you can simply grab their embed code.
If you are going to use someone else’s infographic then you should not forget to ensure that the graphic contains backlink to their original post.
8. Add ‘Pin it’ and ‘Tweet this’ buttons.
There are certain options that you must not forget to use if you want your infographics (whether original or a sourced one) to get attention. Two such options are ‘Pin it’ and ‘Tweet this’ buttons.
You can manually create ‘Pin it’ buttons by going to Pinterest. After creating them, you can put them above and below the infographics in your content.
You can also extract the most quotable info from the infographic and put it below the post as ‘Twitter ready texts’, each one escorted by ‘Tweet this’ buttons so that it is easy to share the info. This will excite people to retweet your content.
Featured photo credit: Pixabay via pixabay.com
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