Unless you’re a graphic designer, you probably think that a font, is a font, is a font. Well, I hate to tell you, but you’re wrong.
The font you choose for your business, company, or personal blog actually shows how much you know about your industry. I’ll use an easy example: Pretty much everyone over the age of 10 and under the age of 70 knows that Comic Sans is a huge no-no if you want to be taken seriously. The only time you’ll see that font used correctly is on a 1st grade student’s homework assignment.
Aside from glaringly silly fonts that everyone knows to avoid, certain fonts are used for certain purposes. For example, news sites use more “official” or “professional” looking fonts, while bloggers usually use a more “laid back” font. While news sites want to appear authoritative, the purpose of a blog is to connect with the writer’s audience. You might not think the font makes all that much difference, but it does. Imagine visiting a blog written in the same font as the Declaration of Independence. Obviously, that’s an extreme example, but the point is that even the smallest change in font used will change how your readers react to your content.
One section I wish this infographic elaborated a bit more on is the final part, in which it discusses the use of emojis. I definitely see the benefit of using some emojis when working with an international audience, but I’m left wondering where we’re headed. Is the written word slowly going to devolve back into hieroglyphics? Would that necessarily be a bad thing? Will the iPhone 93S even have a keyboard? Will my great grandchildren even be able to read this as it’s currently written? I guess only time will tell.
Featured photo credit: Design Taxi via editorial.designtaxi.com
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