10 Success Books That People In Their Thirties Should Read

Your twenties are behind you. You have a job and responsibilities, but you know there’s more to life.

You’re looking for inspiration for that next great idea, getting ahead in your career, improving your relationships, being more confident, and finding success.

Here’s how to earn 20 years of experience in seven days…

Read books.

Easy, right? Yet few people do it.

Reading books sets your learning to light-speed. It’s an indespensible, transformational life hack.

Friends of mine who know I read at least one book per week often ask me, “What’s your favorite book?” and “Who inspires you the most?”

Here are 10 of the very best books that you MUST read if you want to ramp it up and get ahead.

1. The Personal MBA: Master the Art of Business by Josh Kaufman

Spend $100,000+ at a top-notch business school or learn the same (or better) for 10 bucks. Kaufman takes years of business knowledge and distills a massive list of books and concise descriptions of key concepts into a single, powerful book.

His bold premise? You don’t need an MBA to be successful in business. In fact, much of what is taught at prized business schools is outdated, and none of it will guarantee you anything. More of a reference and less of a narrative, The Personal MBA is a timely business school hack if you want to skip the line.

Although he does cover traditional topics such as marketing and finance, Kaufman also delves into human psychology and systems, two of my favorite topics. I’ve gone back to this many times to brush up on concepts like scarcity, habits, testing, and automation.

2. I Will Teach You To Be Rich by Ramit Sethi

First, get past the scammy-sounding title. Then read it. This is the book that made me question everything about personal finance (and, honestly, more than that). Written by the successful and always unconventional Ramit Sethi, this book smashes every “truth” about personal finance.

Sethi illustrates through common sense and testing why cutting lattes is a stupid way to save money. Instead, go after the big wins like your car and negotiating down your bills. “Spend extravagantly on the things you love, and cut costs mercilessly on the things you don’t.”

You need a “set it and forget it” system to automate your finances. You only need to spend a few hours every month on investing. You can only save so much; but you can earn infinity – think about both sides. This book is stuffed with fresh insights like these.

3. The Choose Yourself Guide to Wealth by James Altucher

Written by James Altucher, one of my favorite writers and podcasters, this book is chock full of unconventional advice on how to navigate the “new world” of today’s economy and understand the hard truths you’ll want to grapple with if you want to be successful.

Based on its title, you might think this book is about money. Instead, the principles here are rooted in human psychology and Aluther’s open-eyed view of today’s idea-centered world. These principles are applicable to many areas of life – from relationships to personal development. And Altucher gives it to you through the authenticity of his personal experiences.

My biggest takeaway was this: Write down 10 ideas every day. It’s something I’ve started doing, and it’s starting to turn me into an “idea machine.” If you want a new, actionable take on success, read this book.

To learn more about one of my favorite themes in this book, read my in-depth review here.

4. The Social Animal by Elliot Aronson

This is the book on human behavior and how people can be persuaded to do just about anything. Aronson has revised this book every four years since it was first published in the early 1970s. One of the key takeaways is that calling people who do extreme things “crazy” ignores context. If we can understand the situation, we can prevent such actions in the future. Arsonson explores the use of propaganda and aggression, but also love and interpersonal sensitivity.

The reverse is also true. If you deeply understand human behavior, you can change the situation and environment to improve yourself and others. I’ve applied some of his insights to how I communicate with family, friends, and colleagues.

A word of warning. The book is priced more like a textbook, so if you can find a used copy for less, go for it. Either way, it’s worth having this in your collection.

5. The 7 Habits of Highly Effective People by Stephen Covey

Considered a classic, this very inspiring book by Covey explores “deep… painful problems – problems that quick fix approaches can’t solve.” His premise is that to change yourself, you must change your mindset. The seven habits are based on internalizing universal principles that lead to happiness and success.

Like many of the books on this list, it’s really about psychology. How we think but, more importantly, how we perceive:

“Our paradigms, correct or incorrect, are the sources of our attitudes and behaviors, and ultimately our relationships with others.”

Savor this one and refer to it often. My favorite habit is Think Win/Win, in which both sides can gain value from a relationship. This abundance mentality has never failed me.

6. The Obstacle Is the Way by Ryan Holiday

In this book, Holiday introduces you to stoicism through personal anecdotes and stories. Stoicism is a philosophy that goes back 2300 years and is centered on how you behave rather than what you say.

In other words, take action. You will fail more than anyone else. Learn, and be better for it. Let go of your preconceived notions of failure. This philosophy has served the most successful figures in history. Holiday writes:

“From the stories of the practitioners we’ll learn how to handle common obstacles… Because obstacles are not only to be expected but embraced. Embraced?  Yes, because these obstacles are actually opportunities to test ourselves, to try new things, and, ultimately, to triumph.”

Successful author and entrepreneur Tim Ferriss wrote an excellent in-depth review here if you want to learn more.

7. Steve Jobs by Walter Isaacson

This is the ultimate biography of Steve Jobs, the controversial but supremely successful founder of Apple. Learn about his intense and polarizing life based on interviews with the people who knew him best. This book has countless lessons on human psychology, viewed through the extreme lens of Jobs’s personality.

For example, Jobs didn’t want to give away the computer his friend Steve Wozniak created, which later translated into the premium price his products demanded. The lesson? Customers value what they pay for.

I was fascinated. Couldn’t put this one down. You’ll find out about Apple, NeXt, and Pixar, his volatile personal life, how he treated others, and the genius behind his (mostly unilateral) business decisions.

8. The Art of Communicating by Thich Nhat Hanh

What is a book written by a Buddhist monk doing on my list? It’s just so refreshingly different. What separates this from others in the self-improvement genre is its completely unique perspective.

Rather than delve into science, psychology, or detailed tactics for the myriad ways we communicate, Hanh focuses on practices as simple as mindful breathing and walking. He describes scenarios you can relate to, from family arguments to workplace meetings, and how coming “home” to yourself, listening, and communicating with love can make a huge positive difference.

This extends to the written word, as well:

“What you read and write can help you heal, so be thoughtful about what you consume. When you write an e-mail or a letter that is full of understanding and compassion, you are nourishing yourself during the time you write that letter.”

I like this book is because we sometimes get lost in a jackhammer of activity that distracts us from truly hearing each other. Hanh reminds you to step back and be mindful. Be generous. Talk to yourself (but not in a crazy way), and you will connect with others.

9. Mindset: The New Psychology of Success by Carol Dweck

People often say, “it’s all about your mindset!” when it comes to {fill in the blank}. But few people can tell you exactly what that means or how to take action to improve your mindset.

That’s where this book comes in. Dweck tears apart the psychology of why we’re different and suggests it comes down to two possible mindsets: fixed and growth.

With a fixed mindset, you believe things are “this or that” and your traits are what they are. With a growth mindset, you can improve and nurture your qualities through effort and persistence. And doing this leads to new actions and thoughts. And these lead to great ideas.

Dweck asks:

“How can one belief lead to all this – the love of challenge, belief in effort, resilience in the face of setbacks, and greater (more creative!) success?”

Read this book to find out.

10. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

The last book on my list is about sharing your ideas. Although I could have listed some excellent public speaking books (classics by Dale Carnegie for example), I chose this one. It’s about how to communicate your ideas effectively, and the advice is both counter-intuitive and easy to implement.

Here is one of my favorite quotes:

“Almost no correlation emerges between ‘speaking talent’ and the ability to make ideas stick… The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten… A community college student for whom English is a second language could easily outperform unwitting Stanford graduate students.”

The takeaway is that telling a simple, emotional story is more valuable than your physical delivery at getting your idea across. It really doesn’t matter if you have so-called speaking talent or not. Some of my best speeches were on-the-spot and from the heart. They were personal stories.

What’s your story, and how will you tell it?

Final Thoughts

I wish you all the best in your search for success. Reading these books will help in a big way.

Reasons why I love to read:

• Reading for an hour every day can put you in the top 1% of international experts and income-earners
• Reading exposes you to thousands more ideas than you will know what to do with
• Reading can be relaxing, stimulating, or pleasantly distracting–take your pick

Need more ideas?

1. Search online for “{blank} favorite books”, where {blank} is your favorite successful person
2. Ask people you know and admire for recommendations
3. Search forums like reddit and Quorum for “best books for {blank}” questions

Have you read any books on the list? What are your favorites? What else would you have included?

Featured photo credit: Flickr/David Goehring via flickr.com

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