O amor, para ser perfeito, devia ser como o rotífero: morrer num raio de sol, renascer numa gota de orvalho
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quarta-feira, setembro 09, 2015
Leroux, Pierre
Aquele que não considera a inconstância no amor como a destruição do amor, não sabe o que é amor
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Lacordaire, Henri
A felicidade entra e sai. É o relâmpago que vem do oriente e desaparece no ocidente. A terra inteira o vê e estremece; mas ele passa
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Baby Must-Haves: List Of Items For The First Year
Having a newborn can be exciting and scary at the same time. When I had my first child many years ago, it was pretty much trial by fire. My husband and I had to figure everything out along the way as we were, by and large, unprepared. Being prepared beforehand is very important and this checklist will help you with that. Here, we present a detailed baby items list of must-haves for the first year:
Feeding Essential Items
If you are breastfeeding:
Nursing bras – you probably need a bra that is one cup size larger
Breast pads (disposable) – helps with potentially embarrassing spills as well
Breast pump
Lotion for sore nipples
Milk storage containers
Nursing pillow – helps you support the baby’s weight while feeding
Bottle warmer – human milk proteins are delicate, so you want to be careful not to microwave, which may lead to overheating
If you are formula feeding:
Bibs and burp cloths
Four-ounce and eight-ounce bottles with nipples (with brushes) – babies will typically go through ten four-ounce bottles per day
Baby formula – check the expiration date and lot number (in case of any recalls)
Thermal bottle carrier – for keeping milk warm when going out
Bedtime
Pajamas – when dressing your baby, get pajamas that are the easiest to put on or remove, without any snaps or decorative materials. Ribbons and ties may look nice, but they are choking hazards and should be avoided
Socks and booties – keep your baby warm, especially in the winter
Crib and crib mattress
Fitted cribsheets
Light blankets that fit in the crib – be careful about layering too many blankets on your baby. Your baby will not be able to kick off blankets if they get too warm!
Sleep sack
Air Purifier – it is important to keep the air in your baby’s living environment clean. Get the best air purifiers with high CADR (clean air delivery rate) ratings for common air contaminants such as dust, smoke and pollen
Light comforter – remember to keep this away from the baby’s head
Waterproof mattress covers
Toiletries
Plastic infant tub – your baby will learn to love getting in here for the shower
Talcum powder – great in helping to absorb moisture
Baby shampoo
Baby lotion – keeps your baby’s skin supple
Aqueous cream – often aqueous cream is enough to get your baby clean; you don’t have to bathe them everyday
Barrier cream – protects your baby from rashes
Baby oil
Baby bath towels
Blankets
Large cotton blankets
Receiving blankets – can also be used as burp cloths
Diapering
Diaper bag
Diaper pail
Changing pad
Barrier cream / Baby ointment – help prevent rashes
Disposable wipes – for cleaning your baby’s bottom
Water-proofs
Reusable diapers – these can be great spit clothes even if you do not use them for diapers
Other Nice-to-Have Items
Baby Seat for the Car – very important if you are taking your baby out anywhere
Baby Shoes – some find even the best baby shoes unnecessary, but this is more a matter of personal taste. For the most part your baby should not be walking outdoors anyway.
Baby monitor – these work wonders and allow you to monitor your baby even when you are doing other things. The best baby monitors save you time and energy while helping you keep an eye on your baby
Baby stroller – ideally one that can recline so your baby can sleep easily. Also look for one that can fold easily so storage is not an issue.
Nail clippers – some parents simply bite, but I wouldn’t advise that
Baby thermometer
Medicine spoon
Rocking chair – for feeding and swaddling
Baby carrier
Playpen
Pacifiers – at least two in case one gets lost or dirty
Petroleum jelly and sterile gauze – for care post-circumcision
Baby Sense – great book by an author from South Africa, another baby essential for understanding your baby better
Raising your first baby does not have to be daunting. There are many resources available online to help, such as this baby items list.
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2 Lessons in the Movie Rudy that Can Change Your Life
Sometimes profound, life-changing insights come from unexpected places.
For example, one of the real-life heroes who helped to thwart a machine-gun massacre aboard a French train explained how he mustered the courage to confront the armed assailant: “Once you start moving, you’re not afraid anymore,” he said.
What a great motto for life!
And here’s another example, from an equally unexpected source: You can learn a lot about courage, perseverance and setting achievable goals… from the movie Rudy.
The 1993 film tells the story of real-life Notre Dame football player Daniel Ruettiger (“Rudy”), a short, slightly built young man whose dream in life was to play football for the famed Fighting Irish.
You can find the best summary of the movie and some of its most valuable life lessons in the Roger Ebert review, which opens with a shortened version of perhaps the film’s most inspiring quote:
“You’re 5-feet nothing, 100 and nothing, and you’ve got hardly a spec of athletic ability — and you hung in with the best college football team in the land, for 2 years!”
What made Rudy so special? And what makes this film such a great example of how to live? Two things.
1. Fight relentlessly for what you want — naysayers be damned
Rudy was not “supposed to” play football, not according to anyone in his life — even his own family, who knew how much it meant to him.
As that quote above illustrates, Rudy wasn’t built like an athlete, and he didn’t have any natural skills to compensate for it, either.
All he had was an all-consuming drive to be a part of the Notre Dame football team — and the courage to suit up for practice day after day and serve, essentially, as a human tackling dummy for his teammates.
His family mocked him for it. They told him the whole idea was crazy, and that he should just come home and work at the steel mill. But Rudy pressed on.
And at first, several of his teammates mocked him for it, and suggested he quit or risk getting killed in practice. But Rudy’s answer — “If I cool it, I won’t be helping you guys get ready for the next week’s games. Got it?” — began the process of wining their respect and admiration.
Rudy knew what he wanted. He didn’t need the approval of anyone else. Neither do you.
2. Set achievable goals — and work like hell toward them
As Roger Ebert perceptively notes in his movie review, Rudy wasn’t crazy. He had no dreams of being a star player, or even starting.
All Rudy hoped for, as Ebert explains, was “to wear the uniform and get on the field for one play during the regular season, and get his name in the tiniest print in the school archives.”
Rudy was never going to be a starting member of the Notre Dame football team. He understood that. But he did find an achievable goal based on that dream: the chance to suit up with the team for one game and get on the field just once, so he could forever say he was a Notre Dame football player.
And once he’d set that goal, Rudy did the hard work of earning it, putting himself through years of punishing practices — which truly helped his teammates and made a massive contribution to team morale.
Indeed, when the head coach decided just before the final game not to let Rudy suit up with the team — his last chance to do so —every one of his teammates brought their jersey to the coach’s office and demanded Rudy suit up in their place.
For every pie-in-the-sky fantasy we have, there’s a realistic, attainable version of that dream. Work toward that.
But first, watch Rudy.
Featured photo credit: Creative Commons License via pixabay.com
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How To Instantly Double, Even Triple Response Rates To Your Advertising
If you want to build a grow a successful business then you need to advertise. Some guru’s or whatever you want to call them say that advertising is dead or doesn’t work, which is completely ridiculous.
Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, “The fastest way to wealth is to turn paid advertising into profit.”
Here are some methods of advertising that are proven to work:
- Facebook/Google PPC
- Direct mail
- YouTube ads
- Classified ads
Just to name a few.
If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor – a crappy headline. Your headline has the power to massively increase response rates to your advertising.
In this post I am going to teach you the importance of writing headlines that convert and show you some simple ways to start writing headlines that convert immediately. How your headlines are the key to getting people to respond to your ad, at least initially, and then some tips on how you can write a headline that gets readers responding.
The Biggest Mistake You Are Making With Your Advertising Is A Crappy Headline
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium plays a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Gary Halbert used to say how many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.
The Basic Fundamentals Of A Headline That Converts
A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?
What makes a great headline is essentially a headline that contains the CORE BENEFIT of your offer. The core benefit needs to target a core desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a core human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.
Eventually, if the rest of your copy is effective they end up associating their desire with your product and then the selling process is almost complete.
In the book Cashvertising by Drew Eric Whitman he explains how there are 8 core human desires that are impossible to switch off.
- Survival, enjoyment of life, life extension
- Enjoyment of food and beverages
- Freedom from fear, pain and danger
- Sexual companionship
- Comfortable living conditions
- To be superior, winning, keeping up with the Joneses
- Care and protection of loved one
- Social approval
This is what you should try to target when you write your headline. Now the next question is, how do you write a headline that effectively grabs a reader’s attention and gets them reading the rest of your copy?
Proven Methods For Writing A Headline That Converts
Throughout advertising history there has been proven headline templates that work time and time again. The following templates are perfect especially if you are a newbie to writing headlines.
Headline Templates
How To Headlines:
- How to write a headline that converts in 30 minutes
- How to get at least $1,000 on your tax return this year without using a tax accountant
- How to get a beach body without going to the gym
Who Else Headlines:
- Who else wants to know how to get 3 more new customers this month
- Who else wants to know how generate an endless stream of clients within 30 days from now
- Who else wants to self-publish a bestselling book on Amazon
Get Result Within Specified Time Frame Headlines
- Get a rippling six pack within 6 weeks starting today!
- Get 1 new lead on LinkedIn per day starting today
- Get 5 new customers within 30 days using sales letters
The Truth Revealed Headlines
- The truth about writing headlines that convert revealed
- The truth about building sales funnels that generate leads and sales revealed
- The truth about calorie counting revealed
Numbered Headlines
- 7 reasons why your diet is helping you to lose weight
- 3 reasons why you can’t build a rippling six pack and what to do about it
- 4 ways to eliminate approach anxiety within the next 7 days
Conclusion
So here are a few things I hope you have gotten out of reading this post.
- That you now also realize how important your headlines are to the overall response rate of any of your advertising, online and offline.
- Now you know where you are going wrong when you write your headlines and now have a solid blueprint for effectively writing headlines that convert.
- You now understand the importance of the targeting one of the 8 core human desires in your headlines.
If you want some more proven strategies for writing headlines that convert then check out my guide, Headline Gold.
After reading this you will know how to ‘twist’ your headlines using four simple categories that makes writing headlines that convert effortless.
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I Watched an Artist Create Stained Glass and Learned an Important Lesson About Life
Until recently, I had never been inside a stained glass studio. Next thing you know, without any planning at all, I found myself inside two different studios over the span of three days. Strange how life works.
I assumed that I would see some nicely colored windows or something similar, but that would be it. Little did I know, I was about to learn an important life lesson.
During a conversation with one of the artists, I was told about a strategy used to cut glass and immediately realized that this same idea applies to habits, self-improvement…and almost everything else.
Here’s what the artist told me.
Lessons Learned from Stained Glass
Stained glass artists create different designs by making cuts on the glass to “score” it and then breaking off the pattern or shape that they want to use in the finished product. (In other words, they make a notch in the glass and then break the pieces apart like you would with a Kit Kat bar.)
The most difficult cut in stained glass is called an inside cut. Basically, it’s a curved line where you throw away the part inside of the curve. The problem with inside cuts is that the edges of the curve tend to chip when the pieces of scored glass are broken apart. The image below shows what I mean.
As the artist talked about inside cuts, he said, “The glass will shatter if you try to cut too much off at once. The best way to do an inside cut is to slice off smaller curves piece-by-piece. In fact, it’s not just the best way to do it, it’s the only way to do it.”
So, you start by slicing a shallow curve and breaking a small piece off. Then you cut a slightly deeper curve and break that off. And so on and so forth, until you have your full inside cut. The image below shows the strategy.
By slowly cutting deeper and deeper curves, the artist prevents the glass from chipping and breaking as it changes shape.
Inside Cuts in Everyday Life
Changing your behavior, building new habits, and learning new skills is a lot like making an inside cut on a piece of glass.
If you want, you can try to make a big change and cut the entire piece at once. We convince ourselves that we can do this all the time. We’ll commit to transforming our diet overnight, get inspired to launch a business in a weekend, or we finally get motivated to work out…and push ourselves to the brink of exhaustion.
If our life is like the piece of glass, we try to change the entire shape of it all at once.
Why? Because it’s so easy to focus on achievements instead of progress. We tend to get obsessed with our goals rather than focusing on our system.
I don’t know about you, but I’ve made this mistake tons of times myself. I’ll get excited and motivated and jump into a project or chase a goal with everything I have, but pretty soon the pieces begin to break and I have to start over.
Approach Change Like a Stained Glass Artist
The alternative is to approach your goals and dreams like a stained glass artist.
You can choose to make slow, methodical gains. Start with a small, unimpressive cut — something you can easily handle — and do it well. Then, repeat with a slightly bigger step. And again. And again.
This process is like starting with something that is so easy that you can’t say no. And then focusing on improving by one percent each time. And then committing to doing more repetitions.
Of course, change isn’t easy — no matter how you do it. Slow gains are boring. Certainly not sexy. Nobody writes news stories about them. But moving forward in a slow and methodical manner doesn’t mean you lack ambition, drive, or vision. The stained glass artist has a very clear vision. He knows exactly what he is working toward.
You and I can do the same. If we keep making small improvements, then pretty soon we will end up with a beautiful masterpiece on our hands instead of a bunch of fragments.
James Clear writes at JamesClear.com, where he shares science-based ideas for living a better life and building habits that stick. To get strategies for boosting your mental and physical performance by 10x, join his free newsletter.
This article was originally published on JamesClear.com.
Featured photo credit: Steve Snodgrass via flickr.com
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A Few Interesting Things that Every Cyclist Loves
They say that the best things in life are free, and with the exception of fun new gear, the same goes for cycling. There are certain benefits to the sport that only cyclists can truly appreciate, such as the feeling of the wind behind you when you’re speeding down a street, or that rush of satisfaction when the new road you decided to travel on emerges as a cool new place to ride. Here are a few interesting things that every cyclist loves:
Difficult Uphill Rides
By now, you are likely a pro at handling obstacles while bike riding. One of the most common obstacles for a rider is steep hills, but these obstacles are also blessings, giving cyclists a feeling of accomplishment as they approach the summit of a hill or mountain. Though it is also the toughest part of any cycling workout, there is something amazing about feeling yourself and your bike move forward with every pedal. And once you finally reach the top of the hill, you are overwhelmed with endorphins and excitement because you now get to speed downhill.
Riding Downhill or with a Tailwind
Coasting downhill, or riding with the wind behind you, makes you feel unstoppable, fast, and unquestionably stronger. You just can’t get enough of that feeling of freedom. Though riding downhill generally means you must ride uphill first, there are some days where you can enjoy a tailwind both on the way out to ride and on the way back, depending on the way the wind moves.
Green Traffic Lights
Drivers and cyclists hate waiting at red lights, but there is nothing more satisfying than speeding through several green traffic lights on a route that usually requires you to stop several times.
New Bike Clothes
Of course, you will always continue to enjoy your old favorite pieces, but it is nice to upgrade every now and then, especially when it comes to fancy new bike gear. This also applies to clothes; aerodynamic shoes, wheels, and handlebars are always a must. Bike wear, special cyclist clothing, and gear like cycling goggles can greatly impact your ride, and it is always fun to deck yourself out in your favorite products before going on a ride. There is nothing a cyclist loves more than going online and browsing the wide range of smart cycling jackets available (besides going on a long ride, of course).
New Routes
Similar to clothing, while you may be tempted to stick with your old paths and resist changing your ways, it is always satisfying to find a new path or trail to travel down, allowing for a change of scenery.
Not Counting Calories
Cycling burns a significant amount of calories, so regular riders typically do no need to worry too much about what they are eating, the amount of calories and fat they are taking in, and how they are going to exercise those calories off. Cycling gives you the freedom to eat that glazed donut or drink that cup of soda, without feeling bad about it later.
Avoiding Traffic
Two words: bike lane. Biking saves money that would otherwise go toward gas, eliminates the need for parking, and allows you to avoid dangerous and annoying rush hour situations. Though pedestrians also profit from these things, bikes allow you to move faster, offering the speed of a vehicle with the benefits of walking.
Though they may be a little odd, these are just a few of the many things that only cyclists are able to fully appreciate. Each sport has its tiny joys and small benefits, and these are some of the ones that cycling boasts.
Featured photo credit: http://ift.tt/1VOKiUm via procyclingtour.com
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11 Tools for Productive Individuals
There are hundreds of thousands of productivity tools to choose from. Auditing each of them is the hardest part of the selection process.
Just searching on the App Store and Google Play Store will force you to scroll endlessly, each app showcasing a different form of functionality/ promise of results. I am of the belief that productivity apps can help an individual move forward and complete their tasks.
We have the choice, in the 21st century, to use these apps at our own leisure. With or without them, productivity is key to managing your time, organisation and stress. For those individuals looking for useful and simple productivity tools to use across their day, I recommend these 11 tools to get you started:
1. Todoist
Todoist is something that I’ve been using for around 2 years now and it’s something I recommend to a lot of people. Todoist is a task management service at heart. Essentially with Todoist you can upload any ideas about tasks that need to be completed, adding key dates, labels, notes, comments and even project folders to make the task at hand easier to complete. The service is used by over 5 million people across all of their platforms (iOS to Chromebook).
Todoist is fantastic for organizing all your thoughts, planned actions, and keeping all those must-do ideas stored. A notable feature is something called ‘Intelligent Input': this allows you to input tasks using a simple, quick and intelligent sentence format, (hence the name). This is perfect for individuals, professionals and even teams to help them get things done. Give it a try on iOS and Android, Mac or PC.
2. Sunrise Calendar
Sunrise is a calendar application on iOS and Android (and also PC and Mac) that allows individuals to bring their calendar together. If you love Google Calendar, use Eventbrite, or Wunderlist for your tasks, Sunrise allows you to have all of your social and calendar accounts accessible in one location. With such a range of connected services (over 20), Sunrise could easily become your hub for all event and activity tracking.
I really recommend using their iOS and Android App – this allows you to connect your keyboard to your calendar. From any app you’ll be able to suggest event times to people by sending a simple link. It really works great and it’s something I’m using on a daily basis to organize meetings with speed and accuracy.
3. Evernote
Evernote has been a long time friend of mine. It’s a service that allows you to collect all your thoughts, ideas, meeting notes, lecture notes and so much more. Evernote is the ultimate note-taking application and my second brain – literally.
If you are looking to really boost productivity across your day I would highly recommend Evernote. Whether you’re looking to simply create articles, or create shopping lists, I would recommend using Evernote. It’s also very useful when creating new projects. By using notebooks and stacks you’ll stay organized throughout your day.
Evernote also has some fantastic plug-in services that allow you to capture articles, edit PDFs and even share your work with colleagues. Get Evernote now!
4. Podcasts on iTunes
Podcasts are such an underrated productivity tool. When people are driving to work, running a short 3-4km or are on their train commute to work, podcasts can come into play,
These short burst of 10, 20 and 30 minutes can easily be optimized by listening to podcasts. I would highly recommend following people in the podcast community, such as:
Their podcasts are truly fantastic in content and quality.
5. Sleep Cycle app
I’ve been using the Sleep Cycle app for the last 9-10 months and I think its such a fantastic tool. I’ve recently moved to wearing a Fitbit Charge HR to track my activity and health but I continue to rely on this app to wake me up in the mornings at the optimum time.
The app uses motion detection overnight to monitor the progress of your sleep, and it wakes you up at the optimum time. Don’t worry, you can set an alarm- but what it will do is calculate the best time for you to wake up based on your REM around that alarm time. After that long sleep, you’ll able to access your sleep data gathered over time, allowing you to further develop positive sleep habits.
It’s £0.69 on the App Store, but this is such a fantastic investment for individuals looking to boost their morning routines and morning happiness.
6. FlashSticks
I’ve recently decided to take on learning some French and Spanish. Every day I get to work alongside some fantastic native speakers, but when I’m not asking them what “tea” and “cucumber” are in French or Spanish, I’m hunting for apps that can help me on the go.
I’ve been using FlashSticks, a new app that allows you to scan any object and translate it into over 25 languages. This has become super useful when I’m wanting to learn new pieces of vocabulary. It’s very accurate, which is great!
It also has categories where I can learn more about new words with videos, memory challenges, useful sentences, grammar tips and audio support too. I’m learning more than ever using the new App and saving a lot of time being pushed to learn all of the vocabulary for family members before moving onto the cool stuff. It’s worth downloading to increase your productivity with language learning.
They also do some fantastic language Post-it® Notes that I have stuck around my house.
7. Google Photos
Google Photos is something I would recommend to anyone with a smartphone. I hear a lot of people complain about losing all their photos in a phone crash, when they dropped their phone in the toilet or when they had to delete their moments because of lack of memory.
Google Photos takes all your photos from Camera Roll or Gallery and backs them up. There is unlimited storage for standard size photos. From the App you can share, re-download the images, organize them; and Google will automatically “auto-enhance” them, by making them a little more attractive, and adding small fixes to the image. This saves me so much time when I’m coming back from an event and looking to share my photos with the attendees.
There is also an option to back up full resolution imagery over 16MP, which is perfect for photography fans. You get 15GB of storage with this option.
Download the app on Android and iOS.
8. Google Inbox
Google Inbox is an email client I’ve been using over the last few months to keep emails organised. Google Inbox allows you to browse your emails using simple gestures, schedule emails for later, clear emails from your tray and organised them in bulk with Inbox. I’m able to get to inbox zero in the space of 10 minutes with this clever gesture app.
I would recommend this for individuals looking to be more productive with their emails. However, if you get more than 50 emails a day, replying can be awkward on this app. It’s available on iOS and Android.
9. Rescue time
Rescue Time is a service that allows you to track your internet usage. This becomes very useful across your day/week/month by giving you feedback on how productive you have been during your time online. This continuous data collection can be insightful when you’re looking to find an odd 30 minutes to use for exercise, relaxation, or any other task.
Rescuetime gives you ratings based on your activity and data-driven feedback on how productive or unproductive you were during your time spent online.
Get Rescuetime today!
10. Todoed
Todoed is a Chrome extension that I came across in early 2015. It allows you to create tasks from the text on your page. By simply dragging on a piece of text, you can create an action, and even assign it to other people in your team that are on Todoed.
This really has interested me as it is a very simple method for boosting productivity, however, it can have a very useful effect on your day. For example, through simply seeing a message like “Can you check the app downloads?” – I could select “check the app downloads” and save it as a “to do” for later. Imagining the future developments of the application over time, I have huge faith in the product growing.
11. Swipes App
Swipes app is another task manager application, very similar to todoed and Todoist in action, allowing you to keep a constant track of tasks as you go through your day. Swipes allows you to track tasks, monitor your productivity and also schedule tasks for later. It works on Web, iOS, Android and Mac.
It is one of my highly recommended task management applications thanks to its very fluid design, style and organisation. I recommend Swipes for creatives, entrepreneurs and individuals looking to take a fun and engaging approach to productivity. It’s available from their website.
Featured photo credit: FlashSticks via twitter.com
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